Beat FaultySicilia 2Creative Producer & Content Strategist · London
Creative direction, AI-assisted production and short-form content shaped around one goal: earning attention.
Beat Faulty social content generated the result across Snapchat, Instagram, Facebook, TikTok and YouTube. It is a conservative minimum supported by privately retained platform evidence.
Authorised to work in the United Kingdom · Remote preferred · Open to suitable hybrid roles and projects
Now live · The Road to 40
Follow Paolo's long term journey, support the public fundraiser or bring an idea for a commercial prototype.
Professional profile
I bring together creative strategy, AI assisted production, short form content and practical business ownership. Beat Faulty social content has generated more than 50 million documented video views across five platforms. This is a conservative minimum supported by privately retained source evidence.
Selected work
Official Beat Faulty identityAn AI powered music creation platform designed to combine an accessible creative workflow with the control of a professional studio.
Campaign art direction & destination moodAn independently created travel campaign pairing atmospheric Sicily visuals, emotional storytelling and persuasive social copy with personalised holiday experiences.
For hiring teams
Start with the projects that best demonstrate AI-assisted creative production, content performance, practical product thinking and hands-on delivery.
Why work with me
Practical publishing and performance review have taught me how to find the hook and earn attention quickly.
Building Hub4Fit sharpened my initiative, customer focus and ability to turn an idea into a working digital experience.
Repeatable AI workflows with human taste, brand consistency and audience relevance at the centre.
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