What needed to happen.
Make AI music creation feel powerful without overwhelming new creators, while connecting generation, arrangement, editing and project management inside one clear experience.
Music technology · Product prototype
Beat Faulty
An AI powered music creation platform designed to combine an accessible creative workflow with the control of a professional studio.
Project contextSelf-directed product and artist brand
RoleFounder · Product & Creative Lead
DeliverablesProduct concept · UX/UI · Brand system · Responsive prototype
Project statusIn active development
01
The case study
How I shaped it.
I shaped the product vision, feature structure and visual identity, then developed a responsive prototype around guided creative choices, clear playback controls and a complete studio workflow.
What the work created.
A coherent product direction that demonstrates product thinking, creative leadership and practical web execution. The prototype is in active development, with its interface and core navigation established.
Artist identity
Beat Faulty is also my name as a DJ and electronic music producer.
I have been mixing and producing electronic music since a young age. I am open to DJ bookings, live events, artist collaborations, music production and creative partnerships.
Book or collaborate ↗Product deep dive
A studio designed
around creative flow.
Beat Faulty brings AI generation and practical music making into one approachable environment. The experience is designed for both quick experimentation and deeper creative control.
Current stageResponsive product prototype · In active development
AI Music Generator
Guided creation by genre, mood and musical direction.
Arrangement Builder
Structure ideas into editable song sections and timelines.
Studio Player
Playback controls that keep listening and editing connected.
Voice & FX
A creative space for recording and transforming vocals.
Project Library
Save, organise and return to tracks across the workflow.
Product strategy · Feature planning · Creative direction · UX/UI decisions · Brand identity · Website implementation
Next.js · TypeScript · CSS · Supabase architecture · AI assisted development
Simple onboarding · Clear hierarchy · Fast creative feedback · Mobile and desktop consistency
Production flow
Live project
See and hear
Beat Faulty.
Interested in this capability?
Put this thinking
to work.
If this approach fits your team, brand or brief, I can help shape the strategy and deliver the work across content, campaigns and digital production.
Start a conversation ↗Start a considered conversation